Brand identity for The Pokery, a NYC based Restaurant.
A completely new brand is always a challenge, but with The Pokery we aim to satisfy the vision of the client to establish a fresh and attractive image of a new food proposal for NYC
A Poke food bar must be deeply connected with the philosophy and context behind this Hawaiian dish. We took elements of nature, as well of the ingredients to present a fresh approach, unique and engaging
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"More than I expected is how I would describe my experience. Well-executed and beautiful."
Kayla Fulton
The Pokery
Our approach
The challenge was to fin the perfect balance between a clear art direction that encapsulate the richness of the poke dish. We put the sea as the main element of this branding design.
Nature, Hawai, delicious food. We aim to combine all those ingredients in order to make our poke dish the hot talk in the city. Many sketches and color combinations were tested.
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Refinement
The abstraction of natural elements could be tricky sometimes, but our expertise was used in order to make beautiful and delicate lines that form the intricated sea wave.
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Graphic elements
With a defined color palette, logo, and references, we put in hands-on work to make beautiful applications. We go bold and modern in our approximation because a new restaurant needs to make a big statement to their customers.
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Final result.
A well stablished brand that give this restaurant an unique, beautiful and world class image.
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